Frequently Asked Questions
Straight answers about our Google Ads management, the $399 audit, pricing, and how we work with small businesses.
Working With Demand Mojo
What does Demand Mojo do?
Demand Mojo is a digital marketing agency that helps small businesses grow through Google Ads and Microsoft Ads management, a $399 Google Ads audit, search engine optimization, social media advertising, and website design. The agency is led by founder Michael Hoskins, who has 15 years of paid media experience.
What kinds of businesses do you work with?
Demand Mojo works with small and medium-sized businesses, with deep experience in healthcare, software and business-to-business technology, professional services, and local main street businesses like contractors and retailers. If your customers search Google before buying, paid search can work for your business.
How do we get started?
Schedule a free consultation through the website or call (949) 838-7076. On that call we review your goals, current marketing, and budget, then recommend either the $399 audit or a management plan. There is no charge and no obligation for the consultation itself.
Do you require long-term contracts?
No. Demand Mojo works month to month. We believe results, not contracts, should keep clients around. You can scale up, pause, or stop management at any time.
Google Ads and Microsoft Ads Management
What is included in your Google Ads management service?
Management includes a custom campaign strategy, campaign builds using high-intent keywords and precise audience targeting, conversion and pixel setup so Google gets accurate data, ongoing optimization, and regular transparent reporting. The goal is simple: more qualified leads for every dollar of ad spend.
How much does Google Ads management cost?
Pricing is quoted after a free consultation based on your ad budget, industry, and scope. There is no one-size-fits-all fee. Many clients start with the $399 Google Ads audit first, so the management recommendation is based on facts about your account rather than guesses.
Is there a minimum ad budget to work with you?
There is no hard minimum, but Google Ads generally needs enough budget to generate conversion data. For most local businesses that means at least $1,000 to $2,000 per month in ad spend. On your consultation we will tell you honestly whether your budget can work.
Do you also manage Microsoft Ads (Bing)?
Yes. Demand Mojo manages both Google Ads and Microsoft Ads. For most businesses the right sequence is Google first, then Microsoft Ads as a lower-cost extension once Google is profitable, since Bing traffic is smaller but often cheaper and skews toward older, higher-income searchers.
Who owns the ad account and the data?
You do. Campaigns are built inside your own Google Ads account, so you keep full ownership of the account, its history, and its data. If we ever part ways, everything stays with you.
How quickly will I see results?
Most accounts show meaningful data within the first 30 days, and performance typically improves over 60 to 90 days as conversion data builds and campaigns are refined. Timelines depend on budget, competition, and how quickly tracking problems are corrected, which is why tracking is fixed first.
The $399 Google Ads Audit
What is included in the $399 Google Ads audit?
The audit reviews six areas: campaign types and network settings, keyword strategy and match types, ad quality and relevance, bidding and budget controls, conversion and goal structure, and tracking and platform alignment. You get a prioritized roadmap showing where budget is wasted, which settings hurt performance, and why leads are not converting.
What happens after I buy the audit?
Four steps: you complete a short intake form, we run a full diagnostic review of your account, we present the findings, and you receive a repair roadmap ranked by impact. You can fix the issues yourself, have your current agency fix them, or hire Demand Mojo to do it.
How is this different from a free audit from an agency?
Free audits are sales documents. They exist to win your business, so they highlight whatever supports the pitch. The $399 audit is a paid diagnostic with no strings attached. You get an honest, prioritized list of problems whether or not you ever spend another dollar with Demand Mojo.
Do I need the audit before starting management?
No, it is optional. Some clients go straight to management after the consultation. The audit is the right starting point if you want proof of what is broken first, if you are deciding whether to fire your current agency, or if you plan to fix things in-house.
Websites, SEO, and Social Media
Do you build websites?
Yes. Demand Mojo designs conversion-focused websites, primarily on Wix and Lovable, and is a certified Wix Studio web designer. Sites are built to load fast, rank in search, and turn visitors into leads, so they work hand in hand with your ad campaigns instead of wasting the clicks you pay for.
Do you offer search engine optimization services?
Yes. Demand Mojo provides search engine optimization for small businesses, including technical fixes, on-page optimization, local search visibility, and content strategy. Search engine optimization compounds over time and pairs well with paid search, which delivers leads immediately while organic rankings build.
Do you run social media advertising?
Yes. Demand Mojo manages paid social campaigns on platforms like Facebook, Instagram, and LinkedIn. Social advertising works best for building awareness and retargeting people who already visited your site, while Google Ads captures buyers who are actively searching. Many clients run both together.
How We Work
Where is Demand Mojo located?
Demand Mojo is a fully remote agency and works with clients across the United States. Everything runs through video calls, shared reporting dashboards, and email support, so you get the same service whether you are down the street or across the country.