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How CMOs Can Reclaim Growth in the Age of AI
Welcome to the CMO Hunger Games: 2026 Edition Let’s be blunt: 2026 is shaping up to be a stress test from hell for every Chief Marketing Officer still clinging to outdated dashboards, vanity metrics, and “thought leadership” that lands with all the resonance of a wet sock. Customer attention is splintering like a bad WiFi signal. Generative AI is vomiting content faster than anyone can read it. And CFOs? They want ROI receipts, yesterday. Forrester has already issued the warn
Nov 123 min read
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