MY CERTIFICATIONS
THE BIGGEST RISK IN HIRING? LACK OF EXPERIENCE
When marketers don’t have the track record to guide decisions, your business pays the price. Inexperienced hires may look good on paper, but they often lack the judgment and proven execution needed to manage large budgets, optimize campaigns, and protect growth.
Poor Judgment Leads to Costly Mistakes
Without years of experience to rely on, decisions are made in silos or based on guesswork—causing wasted spend, missed opportunities, and stunted growth.
Overlooking Critical Details
From tracking setup to budget pacing, inexperience means important details slip through the cracks—details that directly affect performance and ROI.
No Proven Playbook
Inexperienced hires often rely on trial and error. Every mistake is made with your money, delaying results and putting revenue at risk.
These challenges don’t just create frustration—they slow your growth.
Inexperienced execution means wasted budget, mismanaged campaigns, missed revenue targets, and lost opportunities. Every week without the right expertise is another week your competitors are getting ahead.
ONE EXPERIENCED HIRE. ALL THE IMPACT.
You don’t just need another marketing hire—you need someone who’s been tested across industries, budgets, and platforms. A seasoned professional who can bring proven judgment, attention to detail, and hands-on execution to every campaign.
That’s what I bring. With 15+ years of experience, I’ve managed millions in ad spend across Google, Bing, Meta, and LinkedIn. I’ve led successful campaigns in healthcare, HR tech, finance, and professional services—always focused on measurable growth, not just activity.
No steep learning curves. No guesswork. Just clarity, accountability, and results backed by experience.
RESULTS THAT SPEAK FOR THEMSELVES
I don’t just run campaigns—I’ve built performance systems inside organizations that consistently drive measurable ROI. Every initiative I lead is tied directly to business outcomes, not vanity metrics.
15+ Industries Served
Proven success across healthcare, eCommerce, HR tech, finance, legal, and professional services.
$720MM+ in Managed Ad Spend
Hands-on management of multimillion-dollar budgets with strategies built for ROI and continuous optimization.
250K+ Leads Generated
Direct contributions to measurable growth—quality leads that translate into revenue, not just clicks.
REAL FEEDBACK FROM DECISION MAKERS WHO HIRED ME
"Michael consistently impressed me with his ability to balance strategic vision with flawless execution. He rebuilt underperforming campaigns, aligned them with company goals, and we saw measurable improvements within weeks. He doesn’t just manage tasks—he takes full ownership of outcomes."
- Danielle M., Director of Marketing at Resolve Health Group
"I’ve managed many marketers in my career, and Michael stands out for his judgment and attention to detail. He identified issues others missed, implemented the fixes, and our lead quality immediately improved. He has a unique ability to translate strategy into measurable results."
- James A., Managing Partner at Sterling & Rowe Law
"Michael quickly earned trust across our leadership team. He didn’t need hand-holding—he audited our campaigns, built a clear roadmap, and executed flawlessly. His mix of strategic insight and ownership set a new standard for our marketing team."
— Erica T., VP of Operations at Clarity Financial
MARKETING AUTOMATION & TRACKING THAT ACTUALLY WORKS
Most companies lose leads because their systems aren’t connected and their tracking is incomplete. I specialize in building automated workflows and airtight conversion tracking that close the gaps, eliminate waste, and give decision-makers real clarity on ROI.
Seamless Automation Across Platforms
From lead capture to nurturing, I design workflows that connect CRM, ad platforms, and reporting tools—removing manual bottlenecks and saving hours every week.
End-to-End Conversion Tracking
I ensure every call, form submission, and booked appointment is tracked. With Google Tag Manager, GA4, Meta Pixel, and LinkedIn Insight Tag, nothing slips through the cracks.
Optimization Through Data Clarity
With clean, connected data, I can quickly spot wasted spend, scale what works, and keep campaigns aligned with revenue goals—not just clicks.
Let’s Talk About How I Can Contribute to Your Team
I’m not here with a pitch. My goal is simple: to bring proven experience, strong judgment, and measurable results to an in-house role.
If you’re looking for someone who takes ownership, sweats the details, and knows how to build scalable campaigns that actually generate revenue, I’d love to connect.
