
The 6 Audit Categories
Every critical step where leads are captured, tracked, and optimized
Lead Tracking Accuracy
We verify that form fills, calls, and key lead actions are firing correctly. This ensures genuine leads are recorded once — not missed or inflated by bad tracking.
Tag Manager Health
We review your Google Tag Manager setup for broken triggers, duplicate tags, and firing issues. Clean GTM setups prevent data loss and false signals to ad platforms.
Google Ads Conversions
We audit conversion actions, settings, and attribution models inside Google Ads. This ensures campaigns are optimizing toward real business outcomes, not low-quality signals.
Lead Funnel Coverage
We check all lead entry points including forms, Calendly bookings, thank-you pages, and instant forms. No lead source should go untracked or uncredited.
Data Gaps & Mismatches
We identify gaps between Google Ads, GA4, GTM, and CRMs. These mismatches often cause under-reported conversions and poor bidding decisions.
Performance Red Flags
We flag inactive conversions, inflated CPAs, and misaligned signals that reduce performance. These are the issues that cost money without being obvious.

What You Receive
This audit tells you exactly what's broken — and what to fix first.
01
A clear audit summary (no jargon)
02
Identified tracking gaps and risks
03
Priority fixes ranked by impact
04
Actionable recommendations
05
Optional implementation roadmap

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