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FULL-FUNNEL CONVERSION AUDIT

What We Check In Your Conversion Audit

​This is not a surface-level scan. We audit every critical step where leads are captured, tracked, attributed, and optimized across Google Ads and supporting platforms.

The 6 Audit Categories

Every critical step where leads are captured, tracked, and optimized

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Lead Tracking Accuracy

We verify that form fills, calls, and key lead actions are firing correctly. This ensures genuine leads are recorded once — not missed or inflated by bad tracking.

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Tag Manager Health

We review your Google Tag Manager setup for broken triggers, duplicate tags, and firing issues. Clean GTM setups prevent data loss and false signals to ad platforms.

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Google Ads Conversions

We audit conversion actions, settings, and attribution models inside Google Ads. This ensures campaigns are optimizing toward real business outcomes, not low-quality signals.

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Lead Funnel Coverage

We check all lead entry points including forms, Calendly bookings, thank-you pages, and instant forms. No lead source should go untracked or uncredited.

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Data Gaps & Mismatches

We identify gaps between Google Ads, GA4, GTM, and CRMs. These mismatches often cause under-reported conversions and poor bidding decisions.

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Performance Red Flags

We flag inactive conversions, inflated CPAs, and misaligned signals that reduce performance. These are the issues that cost money without being obvious.

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What You Receive

This audit tells you exactly what's broken — and what to fix first.

01

A clear audit summary (no jargon)

02

Identified tracking gaps and risks

03

Priority fixes ranked by impact

04

Actionable recommendations

05

Optional implementation roadmap

Ready to See What's Actually Being Tracked?

If you're spending on ads and not 100% confident your conversions are accurate, this audit will pay for itself fast.

One-time purchase • No subscription required

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