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Title: How SaaS Leaders Can Reclaim Revenue Clarity After iOS (Without Crying into Their ROAS Reports)
Welcome to the iOS Apocalypse (Also Known as: Your Marketing Dashboard) Once upon a time, in the golden era of digital marketing, we could track a user from TikTok ad click to credit card swipe like a nosy helicopter parent with a Google spreadsheet. But then came the villainous iOS 14 update — Apple’s privacy bomb that nuked your precious tracking pixels, ruined your ROAS reports, and gave attribution the accuracy of a Magic 8-Ball. According to HubSpot , 62% of marketers lo
Nov 123 min read
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